Work out what your hour has to cost.

Your minimum hourly rate

$88USD

An hour in the chair. The least you can charge and still reach your goal.

Day rate
$528
for 6 hours tattooing
Per hour you work
$28
once unpaid hours count
Unpaid share of your working week

38% of the hours you work earn nothing directly. Your rate has to carry them.

What a no-show costs

An empty 3-hour session costs you $158 (your share of a $264 session). At about 1.5 a month with no deposit, that is $2,915 a year.

Deposit that covers a no-show in full

$160USD

If deposits covered every no-show, your minimum would drop to $84 an hour.

Show the working
Working weeks
52 − 6 weeks off = 46
Chair hours a year
46 × 24 hrs a week = 1,104
Hours clients turn up for
1,104 × 95% = 1,049
Costs a year
supplies $3,600 + other $1,500 = $5,100
Clients need to pay
($50,000 goal + $5,100 costs) ÷ 60% you keep = $91,833
Minimum hourly rate
$91,833 ÷ 1,049 hrs = $87.56, rounded up to $88

Unpaid hours do not change this number. They change what each hour you work is worth, which is the second figure in the card above.

Your year and week

A year, before income tax

Holidays, illness

A week

Needle on skin, a day

Your chair

Keep 60 of 60/40? Enter 40

Drawing, DMs, admin, a week

Costs

$300 supplies a month, $1,500 other a year

Only what you pay for

Insurance, licences, software

No-shows

5% of 3-hour sessions

Sessions you cannot refill

On average

Leave at 0 if you take none

Free. No sign-up. Nothing you type leaves your browser.

Minimum rate $88 USD an hour.

The method

How the numbers work

Start with the year, not the hour. Take the weeks you will actually work, after holidays, illness and travel. Multiply by the days you tattoo and the hours you spend tattooing on those days. That is your chair time, and it is the only time a client pays for directly.

Then add up what it costs to sit in that chair. On a shop split, the shop keeps its share of every tattoo before any of it reaches you, so the calculator divides by the share you keep. On a 60/40 split, clients have to pay about 1.67 times what you want to take home. On booth rent, the rent is a fixed cost you pay whether the chair is full or empty, so it is added to your costs instead.

Your minimum rate is everything clients need to pay in a year, divided by the hours they actually turn up for. It is a floor, not a price. Open "Show the working" under the result to see every step with your own numbers.

The hidden hours

Why unpaid drawing time matters

A two-hour tattoo is rarely two hours of work. There is the consult, the back and forth in your DMs, the drawing and redrawing, the stencil, setup, clean-down, and the aftercare message the next day. None of it is billed by the hour, and all of it comes out of your week.

The calculator shows that in two figures. Your minimum hourly rate does not move, because the money still has to come from chair time. What each hour you work pays does move, and it drops as unpaid hours rise. With the example figures, an hour of work keeps only about 32% of the chair rate.

That gap is worth pricing on purpose. You can charge for design time on large custom work, set a minimum that covers setup and clean-down on small pieces, or raise your hourly rate. Whichever you choose, knowing the size of the gap makes it an easier call.

No-shows

Deposits as no-show insurance

A no-show costs more than the session. It costs the slot you held for them, the people you turned away for it, and a gap you usually cannot refill at a day's notice. The calculator spreads that cost across every client who does turn up, which is why your minimum rate rises with your no-show rate.

A deposit moves the cost back to the person who caused it. If a client who does not show loses a deposit at least as big as your share of the session, the empty chair costs you nothing and your rate no longer has to carry it. When they do turn up, the deposit comes off the final price, so a reliable client pays nothing extra.

The suggested deposit covers one no-show in full. You might take less on a long session, where a full-cover deposit would put people off. Enter the deposit you take now to see what is left uncovered, and write the rule into your booking policy. To see what taking a deposit costs once card fees are involved, use the tattoo deposit calculator.

Limits

What this calculator does not do

It does not do tax. Income tax, sales tax and VAT, and what you can claim against them, depend on where you live. It does not know your local market, so it cannot tell you what artists near you charge. And it assumes a steady week. If you work in bursts around conventions or guest spots, run it for a typical month and treat the answer as a guide.

Questions

Questions artists ask

How much should I charge as a tattoo artist?

At the very least, enough that the hours clients actually pay for cover your costs and the income you need. That is the number this calculator gives you. How far above it you sit depends on your experience, your style, how booked up you are and what your local market will bear. No calculator can honestly tell you that part.

Should I charge by the hour or by the piece?

Either works. If you price by the piece, use your hourly rate as the check: estimate the hours, multiply, and make sure the piece price clears it. A day rate is handy for large work you book in full days, like back pieces and sleeves.

How does a shop split change my rate?

On a split, the shop keeps part of every tattoo price, so clients have to pay more for you to reach the same income. If you keep 60%, divide what you need by 0.6. On booth rent you keep the whole price, and the rent is a fixed cost you pay whether the chair is full or empty.

How big should my tattoo deposit be?

Big enough that a no-show does not leave you out of pocket. The calculator suggests your share of an average session, which covers one no-show in full. A smaller deposit still helps, and the calculator shows what it leaves uncovered. Whatever you choose, put it in your booking policy so clients know before they pay.

Does this include tax?

No. Income tax, sales tax and VAT depend on where you live and how you are set up. Treat your income goal as a figure before income tax, and check the rest with an accountant or your local tax authority.

Is it free? Do I need an account?

It is free and there is no sign-up. The numbers you type stay in your browser. We do not save them.

Set your rates in Maelo.

Save your hourly rate once and it fills in every quote you build. Add a deposit to the quote, your client pays it through Stripe, and it comes off the final price.

No monthly subscription. Maelo charges 5% on deposits only. Stripe processing fees are separate.

Already decided on a deposit? See how deposits work in Maelo.