Write your tattoo artist Instagram bio.

Someone lands on your profile from a reel, a tag or a friend's healed piece. They give your bio a couple of seconds. In that time it needs to answer four questions: what do you tattoo, where, can I get in, and how. Everything else is a bonus.

1. 01

   Your style, in the words clients search

   Lead with what you actually want to tattoo more of. "Fine line and botanicals" tells a client in one glance whether you are right for their idea. Two or three styles is plenty. A list of ten reads as "anything", which is rarely what you mean.

2. 02

   Your city, and your studio if it helps

   Most clients book locally, and plenty of people search Instagram for a style plus a city. Put the city in your bio, and tag your studio if it has its own account, so people can see the space before they walk in.

3. 03

   Your books status

   Open, closed, waitlist or a guest spot. Saying it up front saves you a pile of "are you booking?" messages, and when your books open the bio does part of the announcing for you. Update it the day things change.

4. 04

   One clear way to book

   Pick one route and say it as the last line: a booking link, a DM, or an email. If you take requests three ways, you will chase details three ways. A booking form asks for the idea, placement, size and references up front, so the first message is one you can quote from.

5. 05

   The link that does the work

   Your bio only has room to point. The link is where people see your work, your policies and your form. A booking page beats a link tree of six buttons, because the person who taps it wants to book, not to choose. If you do not have one yet, a Maelo page takes a few minutes.

Keep extras for when there is room. Pronouns and the languages you tattoo in help the right clients feel welcome, and years tattooing earns trust. The generator adds them first and drops them first when space runs out. Instagram counts every line break toward the 150 characters, which is why short lines are worth it.

Your username is how people tag you, so keep it short and easy to spell out loud. The patterns tattoo artists use most are your name plus "tattoo" or "ink", or "tattoosby" plus your first name. Avoid strings of underscores and numbers, which are hard to type from memory. Add your name to the generator to get a list built from it.

The name field on your profile is separate from your username, and Instagram search reads it. Putting your style there, like "Ava Stone, fine line tattoos", helps people who search for a style find you. Once your bio is done, the books open post maker makes the post to go with it.